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DiRe-project presented in RI conference at Rio April 15, 2010

Posted by salla in Project news.
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Here at the DiRe project we have been busy writing the last few weeks, since our paper “Wired reputation: the psychophysiology of interpretations” got accepted to the Reputation Institute annual conference (14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness). The conference theme for this year is “The Sustainability Imperative: A Strategic Role for Reputation Management”.

The conference is held in Rio de Janeiro, Brazil on May 19 to 21. 2010, and our presentation will be on May 20th at a Round Table Session. In the paper we review research behind the idea of studying reputation in connection with emotions and present our research setting for the psychophysiological experiments.

Reputation Institute (RI), founded in 1997,  is an international organization devoted to advancing knowledge about corporate reputations and to providing professional assistance to companies interested in measuring and managing their reputations proactively.

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