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Campaign-oops: No pressure October 4, 2010

Posted by salla in Blogroll.
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There has been an interesting PR campaign scandal going on during the weekend. On Friday, 10:10 Global, a campaign aiming to courage individuals to help stop global warming by reducing their CO2 emission by 10%, published a video promoting their campaign.

The basic idea of the video is something like “it’s a free choice, but if you don’t participate you will be excecuted” as the clip shows different stories where those not participating are blown to pieces. And yes, with all the visual effects borrowed from horror movies. The people behind the campaign say their idea was to make people laugh.

This rather interesting approach for an environmental campaign brought up some pretty angry comments for example in Twitter, and was also pointed out by media. Soon the video was removed from the campaign site and replaced with an official apologize. Naturally, there are several copies of the clip around in YouTube only and the complaints are still swelling. Is all publicity good publicity here? At least people are talking.

And, we do need to give two credits for 10:10 of being open and transparent: Firstly, they are not making any attempt to censor or remove other versions of the video circulating online. Secondly, they have been busy answering and apologizing people’s tweets the past few days. Sounds like a conversation to me.